HEAD OF MARKETING & PARTNERSHIPS
AWARD-WINNING LEADER
As an award-winning leader and public speaker, Jenviev has left her mark on many industries.
From starting her own technology SaaS startup,
to leading digital marketing and brand management at Bombardier Aerospace,
Jenviev has found her edge at the intersection of
marketing strategy & innovation.
Her strength lies in leading and coaching her team to deliver successful results
aligned to the corporate vision,
while overseeing the company’s
360 marketing strategy and campaigns.
PROJECT HIGHLIGHTS
YELLOW PAGES 360 CAMPAIGNS & LAUNCHING A SUBSCRIPTION MODEL
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Manage a multi-functional team of over 20 direct reports (3 teams: Digital Product Marketing, Communications, Business Solutions), coast-to-coast
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Oversee brand management, advertising, public relations, digital marketing, content strategy, product launches, marketing analytics & segmentation
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Manage a $5 million budget
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Appointed as company head of automatic renewal, to reduce customer friction and minimize churn
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Results: Successfully launched the subscription model, stabilized Yellow Pages decline due to churn (+20% improvement), Secured agreements with Google, Facebook & Yext, Built Sales, Marketing and Operations Joint Business Plan, Launched new Product Innovations.
PPLCONNECT LAUNCH OF A TECHNOLOGYÂ STARTUP
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Plan and execute marketing strategy for user acquisition and user engagement
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Develop and implement marketing & public relation campaigns
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Define the brand identity, including brand essence, guidelines, tone & manner, etc.
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Lead online advertising, growth hacking, user referrals, etc. to build user base
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Results: Successfully launched PPLCONNECT worldwide, Recognized as best new app in launch year (SXSW, Techcrunch Disrupt, GEW)
BOMBARDIER BUSINESS JETS
LAUNCH OF THE GLOBAL 8000
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Lead marketing strategy for world-renowned Challenger & Global brands of business jets
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Manage worldwide integrated marketing campaigns for Challenger & Global brands
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Manage the Bombardier Business Aircraft digital marketing portfolio: lead the new media strategy, website and microsite development and maintenance, multimedia content creation and management, online advertising, search engine marketing and optimization, social media, smart phone initiatives, and much more
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Oversee and manage over $4 million budget
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Results: Led the most successful Business Aviation launch in history ($1.7B sale)
MY EXPERIENCE
DIRECTOR OF MARKETING & PARTNERSHIPS, YELLOW PAGES
June 2016-Present
Head of Marketing for Yellow Pages Inc., leading strategic marketing planning and implementation including Product Marketing, Brand and Communications and the Digital Customer Experience.
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CHIEF MARKETING OFFICER, PPLCONNECT
September 2011-December 2020
Lead PPLCONNECT's marketing strategy, guiding the team's campaigns, events, public relations, user acquisition & engagement & much more.
GLOBAL BRAND MANAGER & DIGITAL MARKETING MANAGER, BOMBARDIER
November 2008-September 2011
Led the marketing strategy for the world-renowned Challenger & Global brands of business jets and managed the new media strategy for Bombardier, including website and microsite development, multimedia content creation and management, online advertising, search engine marketing and optimization, social media, smart phone initiatives, and much more.
ACADEMIC ACHIEVEMENTS
BACHELOR OF COMMERCE, MARKETING WITH DISTINCTION
John Molson School of Business, Concordia University
Last annual GPA 4.23 / 4.3 index; Cumulative GPA 3.97 / 4.3 index ï‚·
Top 5% of graduating class ï‚·
Member of the Beta Gamma Sigma International Honor Society (2007-Present)
Recipient of the Danielle Morin Award and Scholarship (2006-2007)
Recipient of the CEO of the Year Futures Fund Award and Scholarship (2005-2006) ï‚·
Twice recipient of the New Millennium Student Contribution Scholarship (2005 & 2006) ï‚·
Dean’s Honor Roll (2004-2005 & 2005-2006) 
Advertising Management project for the Canadian Diabetes Association: Recognized by professor for having the best campaign presented in 21 yrs
DIPLOMA OF HIGHER EDUCATION, COMBINED STUDIES
University of Hertfordshire, Hatfield, England
Acknowledged for academic success while completing a semester abroad
MY SKILLS
MARKETING LEADER.
Over the last 15 years, my experience as a Marketing leader has taken me from spearheading
360 marketing campaigns in large multinationals, to leading marketing tactics in a startup environment on
a stringent budget with optimal results.
TEAM BUILDER.
I am passionate about developing and growing my team, to truly surpass their goals and feel vested in their success. I believe a great leader not only achieves results, but more importantly elevates their team.
STRATEGIC INNOVATOR.
I Co-Founded and led a SaaS company as well as a not-for-profit foundation, PPLCONNECT and WeHost, respectively. As Co-founder of PPLCONNECT, I led the company’s marketing strategy, product roadmap, analytics, user acquisition and engagement.